Unit 1 Outcome 2: Solving design problems

THE DESIGN BRIEF

Technically, the design brief is the final aspect of the define stage. Students develop a brief in which they identify a client and their communication need/s, and detail the purpose, context, audience or users as well as a list of constraints. These design criteria are used to evaluate the success of design ideas. The design brief should also consider detailing the possible presentation formats.

DETAILS

The design brief is to be a single, A3 page, in either landscape or portrait orientation (depending on the orientation of your folio). The design brief is to be approximately 600 words in length.

BACKGROUND

The design brief is designed to provide a framework for identifying and evaluating design ideas concepts and solutions. The success of a design solution always comes back to how well it addresses the needs outlined in the design brief.

Criteria 1

Criteria 2

Criteria 3

Criteria 4

Criteria 5

Criteria 6

Criteria 7

Criteria 8

THINGS TO CONSIDER

Design research methods to define communication problems.

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
The Define phase of the VCD design process is evident. Use of convergent thinking to define a design problem Brief - Identification of a client, two communication needs are defined, presentation of design criteria (including purpose, context, audience or users, and constraints) Design criteria demonstrates an understanding of good design	Uses convergent thinking and identifies a design problem Lists two communication needs in a design brief. Lists design criteria.	Uses convergent thinking to reframe and outline a design problem. Identifies two communication needs in a design brief. Outlines design criteria.	Uses convergent thinking to define and describe a design problem. Describes a client and two distinct communication needs in a design brief. Describes design criteria.	Uses convergent thinking to examine and discuss a design problem. Discusses a client and two distinct communication needs in a design brief. Discusses design criteria.	Uses convergent thinking to synthesise and explain a design problem. Explains a client and two distinct communication needs in a design brief. Explains design criteria.