Visual Communication Design

Course Outline

By the end of this course, you will have a firm understanding of the design industry, you will have a grasp of the skills required of the modern day designer as well as the knowledge required to excel in the design industry. By the end of Unit 4, you will know and understand the terms within the study design, as outlined in the Cheatsheet.

Unit 1: Finding, reframing and resolving design problems

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


Assesment

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


Assessment

On completion of this unit the student should be able to develop a sustainable object, considering design’s influence and factors that influence design.


Assessment

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


Exam Resources



Unit 2: Design contexts and connections

On completion of this unit the student should be able to present an environmental design solution that draws inspiration from its context and a chosen design style.


Assessment

On completion of this unit the student should be able to apply culturally appropriate design practices and an understanding of the designer’s ethical and legal responsibilities when designing personal iconography.


Assessment

On completion of this unit the student should be able to apply the VCD design process to design an interface for a digital product, environment or service.


Assessment

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


Exam Resources



Unit 3: Visual communication in design practice

On completion of this unit the student should be able to compare the ways in which visual communication practices are used by contemporary designers, using research methods and practical exploration.


Assessment

On completion of this unit the student should be able to compare and analyse design examples from selected field(s) of design practice, describing how aesthetic considerations contribute to the effective communication of information or ideas.


Assessment

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


Exam Resources

Folio Begins

On completion of this unit the student should be able to identify two communication needs for a client, prepare a brief and develop design ideas, while applying the VCD design process and design thinking strategies.


Assessment



Unit 4: Delivering design solutions

On completion of this unit the student should be able to refine and resolve distinct design concepts for each communication need, and devise and deliver a pitch to communicate concepts to an audience or users, evaluating the extent to which these meet the requirements of the brief.


Assessment

On completion of this unit the student should be able to produce a design solution for each communication need defined in the brief, satisfying the specified design criteria.


Assessment

Folio Ends

On completion of this unit the student should be able to create visual language for a business or brand using the Develop and Deliver stages of the VCD design process.


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