Unit 2 Outcome 1: Design, place and time – Visual Communication Design Resources

Unit 1 Outcome 1: Reframing design problems

How does design reflect and respond to the time and place in which it is made?

Unit 2 Outcome 1: Design, place and time

1. XX

INFO

You are required to produce a research page that includes detailed information about your audience by examining their habits, experiences, and mindsets, specific to their context (Where they live, challenges they may face, culture, conceptions of good design). Additionally, you must provide three examples of architectural designs and/or styles, focusing on the audience, purpose, and context, which will inform your brief and guide your resulting design solution.

DETAILS

Your research should be written in paragraph format and can be done either digitally or manually. Ensure your page includes visual examples, each accompanied by a link to the source image (not just Google Image links; you must follow the link to the original site and use that source link).

BACKGROUND

A key component of effective environmental design is a deep understanding of the various factors that will guide the design process. This thorough understanding enables the designer to respond comprehensively to design problems and to develop complete and effective design solutions.

ADDITIONAL RESOURCES

Research tutorial Start your research here Microhome Magazine

WHAT YOU WILL BE MARKED ON

Task name

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
Audience Analysis	Lacks audience analysis or is off-topic	Minimal analysis with vague or unclear insights	Basic analysis with limited insights into audience habits, experiences, and mindsets	Provides good analysis with some detail on habits, experiences, and mindsets	Thoroughly examines audience habits, experiences, and mindsets with clear, detailed insights
Architectural Style Examples	No examples provided or examples are not relevant	Provides fewer than three examples or examples with minimal linkage	Provides three examples with basic linkage to audience, purpose, and context	Provides three examples with good linkage to audience, purpose, and context	Provides three detailed examples of architectural styles, clearly linking to audience, purpose, and context
Visual Examples and Source Links	No visual examples or source links provided	Includes visual examples but with incorrect or missing source links	Includes visual examples but with some incorrect or missing source links	Includes visual examples with mostly accurate source links	Includes visual examples with proper source links to the original sites
Paragraph Format and Clarity	Poorly written, unclear, or not in paragraph format	Lacks clarity, with numerous errors in grammar and structure	Written with basic clarity, with some errors in grammar and structure	Written clearly with minor errors in grammar and structure	Written clearly in paragraph format with excellent grammar and structure
Depth of Research	Lacks research and understanding of key factors	Demonstrates minimal research with limited understanding	Demonstrates basic research with some understanding of key factors	Demonstrates good research with a solid understanding of most factors	Demonstrates in-depth research with comprehensive understanding of all factors
Presentation	Disorganized and unappealing presentation	Poorly organized with significant presentation issues	Adequately presented but lacks some organization and visual appeal	Clear and organized with minor presentation issues	Visually appealing, well-organized, and professionally presented

2. Observational Drawing

INFO

You are required to produce a two-point perspective observational drawing of a residential home design relevant to your design problem. The design must be based on found images, which need to be properly attributed, and rendered using tone to depict form.

DETAILS

Your observational drawing should be produced on an A3 page using grey lead pencils. They must include annotations that detail specific features of the property, such as style, aesthetics, materials, and other functional considerations.

BACKGROUND

Architects and other environmeNt designers need to carefully study architectural styles and buildings relevant to their design projects. This study provides them with deep insights and understanding of form and materials.

ADDITIONAL RESOURCES

WHAT YOU WILL BE MARKED ON

Task name

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
Accuracy of Perspective	Perspective is inaccurate and poorly executed	Struggles with perspective, significant errors in proportions and angles	Basic accuracy in two-point perspective with some noticeable errors	Mostly accurate two-point perspective with minor errors in proportions and angles	Perfectly captures two-point perspective with accurate proportions and angles
Rendering and Use of Tone	Little to no use of tone, form is flat and unrealistic	Limited use of tone, form is not well depicted	Adequate use of tone, but lacks depth and dimension	Good use of tone to depict form, with minor inconsistencies	Skillfully uses tone to depict form, creating a realistic and three-dimensional effect
Annotations and Details	No annotations or annotations are irrelevant	Annotations are minimal and unclear	Annotations are present but lack detail and completeness	Annotations are clear and mostly complete, detailing most aspects	Annotations are thorough, clearly detailing style, aesthetics, materials, and functional considerations
Attribution of Source Images	No attribution of source images provided	Minimal attribution of source images	Attribution is present but incomplete or unclear	Mostly proper attribution of source images with minor errors	Properly attributes all source images used for the design

3. Design Brief

INFO

You are required to produce a brief that includes your chosen design problem, audience, context, stakeholders, constraints and expectations, and deliverables.

DETAILS

The brief should be approximately 600 words in length, produced on an A3 landscape format. It should be broken down into the following sections: design problem, audience, context, stakeholders, constraints and expectations, and deliverables.

BACKGROUND

A design brief is fundamental to all design projects. It provides a structured approach to defining key project components, ensuring clear communication and alignment between the designer and the client. In the double diamond design process, the brief appears in the middle, after the problem has been identified and the discover and define stages have been completed.

ADDITIONAL RESOURCES

Design Brief Resource Design Brief Layout Tutorial Design Criteria/Constraints and Expectations

WHAT YOU WILL BE MARKED ON

Task name

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
Audience	Does not describe the audience	Minimally describes the audience with vague or unclear details	Provides a basic analysis of the audience with limited detail	Provides a good analysis of the audience with some detail	Provides a comprehensive analysis of the audience, including habits, experiences, and mindsets
Context	Does not explain the context	Minimally explains the context with unclear relevance	Provides a basic explanation of the context with limited relevance	Explains the context with some relevance to the design problem	Thoroughly explains the context with clear relevance to the design problem
Stakeholders	Does not identify stakeholders or their roles	Minimally identifies stakeholders with unclear roles	Identifies some stakeholders and their roles with basic clarity	Identifies most relevant stakeholders and their roles with some clarity	Identifies all relevant stakeholders and their roles clearly and comprehensively
Constraints and Expectations	Does not outline constraints and expectations	Minimally outlines constraints and expectations with vague details	Provides basic constraints and expectations with limited detail	Outlines constraints and expectations with some detail	Clearly outlines constraints and expectations with detailed explanation
Word Count and Structure	Does not meet the word count or structure requirements	Significantly off the word count with poor structure	Slightly off the word count with basic structure	Meets the word count with minor structural issues	Meets the word count and is well-structured into specified sections
Visual Presentation	Not presented on A3 landscape format or poorly organized	Poorly presented with significant organizational issues	Adequately presented but lacks some visual appeal or organization	Well-presented on an A3 landscape format with minor issues in organization	Professionally presented on an A3 landscape format, visually appealing and well-organized

4. Develop Ideas

INFO

You are required to produce two pages of idea generation with annotations, including at least 8 different ideas. These ideas should be depicted using a variety of drawing systems, such as perspective, paraline (planometric), floorplans, and elevations.

DETAILS

Ideas must be produced using manual drawing methods, including pen, pencil, and/or Copic marker. Each drawing system should be used at least once across the two pages. You may depict the same design in multiple ways. Each idea must be annotated, critically evaluating its effectiveness in response to the brief.

BACKGROUND

Ideation is a divergent process in which designers produce a series of rapid design ideas to capture intent and communicate possibilities for the design solution. These are seldom fully formed ideas; rather, they are used to generate ideas and progress toward a resolved design solution.

ADDITIONAL RESOURCES

Creating an amazing idea generation page Creating Floorplans with Illustrator Space planning with HomeByMe Space planning with Blender

WHAT YOU WILL BE MARKED ON

Task name

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
Variety of Ideas	Produces fewer than 8 ideas with little to no variety	Produces fewer than 8 ideas or ideas lack variety	Produces 8 ideas with basic variety	Produces 8 unique ideas with good variety	Produces 8 or more unique ideas, each distinct and innovative
Use of Drawing Systems	Does not use required drawing systems	Limited use of required drawing systems, significant errors	Uses required drawing systems but with noticeable errors	Uses all required drawing systems with minor issues	Effectively uses all required drawing systems (perspective, paraline, floorplans, elevations) with skill
Manual Drawing Methods	Poor use of manual drawing methods, drawings are unclear	Limited use of manual drawing methods, significant errors	Adequate use of manual drawing methods with noticeable errors	Good use of manual drawing methods with minor imperfections	Skillfully uses pen, pencil, and/or Copic marker to produce clear and precise drawings
Annotations and Critical Evaluation	No annotations or annotations are irrelevant	Annotations are minimal and provide little evaluation	Annotations are present but lack depth in critical evaluation	Annotations are clear and provide good evaluation of each idea	Annotations are thorough and critically evaluate each idea’s effectiveness in response to the brief
Visual Presentation	Pages are disorganized and unappealing	Pages are poorly organized with significant presentation issues	Pages are adequately presented but lack some organization or visual appeal	Pages are clear and organized with minor presentation issues	Pages are well-organized, visually appealing, and professionally presented
Ideation Process	Does not demonstrate a clear ideation process	Limited ideation process with minimal creativity	Demonstrates basic ideation process with limited creativity	Demonstrates good ideation process with some creativity	Demonstrates a strong divergent ideation process with innovative thinking and creativity

5. Finished Presentation

INFO

You are required to produce a finished presentation board illustrating your design solution. This presentation board must showcase your idea and depict the intent, aesthetic, and technical aspects of your design.

DETAILS

The presentation board must be A3 landscape format. It must include at least one finished render, as well as vector-based, scaled two-dimensional drawing systems to depict the floorplan or elevations using the correct conventions. The presentation board must also include a written component, professionally describing your idea.

BACKGROUND

Any architectural or environmental design needs to be approved by key stakeholders, such as the client, and in some cases, broader audiences and regulatory bodies. Therefore, it is crucial that design solutions are presented in a comprehensive and appealing manner.

ADDITIONAL RESOURCES

Architecture with Blender Tutorial Laying out your presentation board Guide

WHAT YOU WILL BE MARKED ON

Task name

Task items	1-2 (Very low)	3-4 (Low)	5-6 (Medium)	7/8 (High)	9/10 (Very high)
Illustration of Design Solution	Fails to illustrate the design solution effectively	Minimally illustrates the design solution with unclear intent, aesthetic, or technical aspects	Adequately illustrates the design solution but lacks detail in some areas	Effectively illustrates the design solution with minor issues in depicting intent, aesthetic, or technical aspects	Clearly and effectively illustrates the design solution, showcasing intent, aesthetic, and technical aspects in detail
Finished Render	No finished render included	Includes a low-quality finished render	Includes a finished render of adequate quality	Includes a good-quality finished render with minor issues	Includes a high-quality finished render that clearly showcases the design
Vector-Based, Scaled 2D Drawings	Does not use vector-based, scaled 2D drawing systems correctly	Limited use of vector-based, scaled 2D drawing systems, significant errors	Uses vector-based, scaled 2D drawing systems with noticeable errors	Uses vector-based, scaled 2D drawing systems with minor errors	Uses vector-based, scaled 2D drawing systems accurately to depict floorplan or elevations with correct conventions
Written Component	No written component or poorly written	Provides a minimal description with unclear or unprofessional writing	Provides a basic description of the idea but lacks detail or professionalism	Describes the idea clearly with minor issues in professionalism or detail	Professionally describes the idea with clear, concise, and detailed writing
Visual Presentation	Presentation board is disorganized and unappealing	Presentation board is poorly organized with significant presentation issues	Presentation board is adequately presented but lacks some organization or visual appeal	Presentation board is clear and organized with minor presentation issues	Presentation board is well-organized, visually appealing, and professionally presented
Overall Appeal and Comprehensiveness	Presentation board is neither comprehensive nor appealing	Presentation board is minimally comprehensive and lacks appeal	Presentation board is adequately comprehensive and appealing but has noticeable gaps	Presentation board is comprehensive and appealing with minor gaps	Presentation board is highly comprehensive and appealing, effectively communicating the design solution