Visual Communication Design

Specialists who influence design

Designers often call on indsutry specialists in order to produce their designs, specialists can provide insights and ideas at any stage of the design process, from initial research, to techniques which may aid in the production of a finished presentation. Specialists influence design in two ways, aesthetics and functionality. Aesthetics talks about how a specialist can influence the look of a design, whereas function discusses what the design's purpose is and how it achieves that purpose.